Skip to main content

service

Nails

The Prettiest Nude Nail Polish Colors for Every Skin Tone

Whether you call them nude nails or soap nails, there’s a polish that’s perfect for you.
ONE TO WATCH

This Sleek New Waver Gave Me Y2K Waves in Minutes

BRB, putting on my baby tee and butterfly clips.
TAKING FLIGHT

The “Butterfly Cut” Is the Throwback Hairstyle Everyone’s Talking About

The layered style is a little Rachel from Friends, a little Pamela Anderson—and versatile as heck.
Tattoos & Piercings

8 Small Tattoos That Are So Cute It Hurts

A few inches is all you need to make a major statement.
Nails

This Summer’s Best Nail Art Trends Scream “The Beach Is That Way”

You can’t get more vacation-ready than nails topped with tiny hibiscus flowers or manicures meant to look like itty-bitty seashells.
Skin

Why Everyone on TikTok Is Obsessed With Hypochlorous Acid Right Now

Is this your new gym essential?
Skin

Is “Medical-Grade” Skin Care Legit?

We had to know if it's worth the three-figure price tags.
IN THE TRASH

Allure Will Never Tell You Plastic Packaging Is “Recyclable”

Let's change the way we think about beauty waste by changing the way we talk about it.
DOING IT

4 Intimacy Coordinators' Tips for Making Sex in Real Life Even Better

The moves that work on set—and in your actual bedroom.
Hair

Entering Your Red Hair Era? Try One of These Trending Shades

The case for going copper, auburn, and more this year.
Nail Polish & Press-Ons

This Spring’s Most Popular Nail Colors Will Bring You Down to Earth

Molten silver, terra-cotta clay, and amethyst are all in store.
The Melanin Edit

How to Deal With Dark Circles on Dark Skin

Dermatologists and makeup artists share their most effective tips.
Nails

18 Easter Nail Designs That Are Cute, Colorful, and Not at All Cheesy

They’re perfect for spring, too.
Nails

10 Y2K Nail Ideas That'll Take You Back to the Year 2000

They’re as cute as the hot-pink inflatable chair you had in your bedroom.
Tattoos & Piercings

Belly Button Piercings Are So Back

And they’ve entered their quiet luxury era.
I TRIED IT

I Got a Breast Augmentation for My Drastically Uneven Boobs

I took out a personal loan to pay for it and I have zero regrets.
Color

I Went From Brunette to Blonde In 10 Hours

Everyone tried to talk me out of it. I’m glad I didn’t listen.
One to Watch

Benefit Just Dropped a Cream Version of Its Iconic Hoola Bronzer

How does the new Bronzing Balm compare to the original? We put it to the test.
Fragrance

This Year’s Wedding Fragrance Trends Are Particularly Daring

Nontraditional marriages are on the rise—and wedding day scents are following suit.
Tattoos & Piercings

9 Tattoo Trends That Are Dominating 2025

“Tramp stamps” are having a renaissance.