One to Watch

How does the new Bronzing Balm compare to the original? We put it to the test.

Introducing the floral fragrance for people who don't like (or can't wear) florals.

Protecting your skin from the sun is just one of the many tasks this all-mineral miracle worker does.

How do the new scents stack up against the beloved hand sanitizers? We put them to the test.

Your hair will never get stuck to this supremely silky formula.

The innovative new blow-dryer zapped moisture and my smooth strands in just four minutes.

Our editors will select one honoree each month.

It's affordable! The colors are pretty! And it doesn't give me the telltale bubble of a DIY gel mani.

It’s like my hair was saying, “Girl, where have you been hiding this tool all along?”

No matter how little sleep I get, I wake up looking refreshed when I apply this cloudlike formula before bed.

Do they stack up against the competition?

The concept of Lassi Lips Staining Lip Oil confused us too—until five of our editors put it to the test.

The name of her new makeup line, Wyn Beauty, is fitting considering Williams’s reputation for, well, not losing.

It's a gloss, tint, and oil rolled up into one shiny new formula.

The new Triple Prep Weightless Multitasking Moisturizer made me rethink my stance on 2-in-1s.

See how the $10, five-minute treatment has transformed the hair of three Allure editors.

By submitting an entry to the Allure One to Watch and/or the Best of Beauty Awards, you accept and agree to these Terms & Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.

Makeup artist Katie Jane Hughes has dropped her first product — and it's so dewy.

Here’s why Allure editors are obsessed with it.

And it became an instant Allure editor favorite.