The Mature Beauty Collection
Foolproof foundations, plumping moisturizers, eye creams that actually work: This is the definitive guide to time-tested, science-backed, and editor-approved products for women over 40.
Makeup Must-Haves
These feature-enhancing essentials help you feel grown and glow'n in your own skin.
Shop Makeup Must-Haves
Discover our favorite complexion products for glow-boosting bases, careful cover-ups, and more.
All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
Wrinkle Warriors
Powered by science-backed active ingredients, these products set out to brighten and tighten.
Shop Skin-Care Saviors
Explore expert-approved lotions and potions that are the next best thing to an in-office treatment.
Elevated Eyes
Dab on these deeply hydrating formulas, which go the extra mile to target crow's feet, sagging skin, and more.
Hair to Stay
Editors swear by these picks for maintaining color, replenishing moisture, and keeping silver hair in tip-top shape.
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Shop Hair-Care Heroes
Stock up on glosses, conditioners, and treatments that help you embrace silver or maintain a color that feels true to you.
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