hair mask

Creamy and decadent, like a dessert for your hair.

Brittle ends are a thing of the past.

Use any of these products for an unforgettable hair toss.

Bye, static and frizz! This mask smooths and smells great while it’s at it.

It smooths, adds shine, and helps sooth scalps.

20% off sitewide only happens once a year.

Replenish thy hydration.

Limp strands have nothing on these hair-raising picks.

All the tools you need and methods you should learn before taking matters into your own hands.

During beach season, this shine-boosting treatment is on standby in my shower.

When was the last time I washed my hair? I can't remember. 

A deep treatment doesn’t have to be heavy to get the job done.

Your next perfect blowout (at home!) starts here.

As they say, new year, new you, new hair-care routine. 

Get your hair-care and scalp-care routines in check with Briogeo's stellar lineup of award-winning shampoos, conditioners, masks, and oils. The best part? They'll all shoppable right at allure.com — with free shipping on all orders, no less.

Whether your coils need more spring in their step, your blonde needs to brighten up, or both, this month's newness features just what your hair needs. 

Just in time for fall. 

And it took less than five minutes.

How does it fare on my thick, unruly hair?

The brand is throwing a sitewide sale to get your skin feeling and smelling right for the season.