cream blush

Mistaken for the lead? Flattered!

Build, blend, and glow.

These cheeky formulas provide color without creasing or cake-iness.

The new LYS Beauty Glow Blush Stick's bright pigment and subtle shimmer is bound to be yet another viral hit.

The pros recommend a latte-colored smoky eye paired with a berry lipstick. Sparkly mascara is optional.

Here’s how it looks on three different skin tones.

Leave the soft pinks and reds behind — these unconventional hues are taking over right now. 

Even Shape Tape Concealer — so you know it's a big deal.

None of the brand's makeup essentials cost a dime over $30.

These vibrant pinks, plums, and corals give melanted skin a healthy flush without any ashy residue.

So is TikTok — and here's why.

High-impact blush radiates — sometimes, in 3D — from cheek to cheek. 

One move, major payoff.

Of the six pans of creamy lip and cheek color, three are brand-new shades.

This dewy, buildable cheek stain put Tarte on the map.

The entire brand rarely fails us, but here are our absolute must-haves.

I love that I get two blush formulas for the price of one with The Beauty Corp’s Blush Duos. 

Allure has the exclusive details on the new beauty brand.

We tried Selena Gomez’s first big drop of 2021 before anyone else.

The makeup artist's Blighlighter combines the best of both products to cut down your makeup routine by minutes.