Allure Philippines has officially launched—and they couldn't have chosen a more perfect cover star than Bretman Rock. The influencer appears in the inaugural issue embracing all things bright, bold, and colorful, including an XXL braid, a bubble ponytail, graphic eyeliner, sunset eye shadow, and so much more.
The cover image is a gorgeous shot of Rock and actor Heart Evangelista, both wearing their hair in tight braids that are actually connected to one another. Hairstylists JA Feliciano and Mark Ghil Sayo worked together to bring the double braids to life, with Feliciano saying he was “so nervous” when he got the beauty brief. “But I was able to pull it off by using a long hair extension that I braided, and with the help of Ghil, we were able to conjoin the braid for that layout.” Both stars' hair was slicked down and back for a sleek base with the conjoined braid cascading down from the nape of their necks, showing how beauty connects us, no matter where we are in the world or in life.
Elsewhere in the editorial, we see Rock wearing a double-liner look with an exaggerated wing extending far past the inner and outer corners of his eyes, plus another slash of color just underneath the brow. Makeup artist Booya used a kaleidoscope of vivid color for the sunset-inspired shadow look, including GRWM Cosmetics Face Card Shadowplay Colorplay Velvet Matte Eyeshadows in hot pink, yellow, and orange tones. (GRWM Cosmetics is based in the Philippines.) In another shot, Rock wears his hair in bubble pigtail ponytails paired with a bright aqua eye shadow and pink lip combo. Hello, summer glam inspo!
In the interview, Rock opens up about his childhood in the Philippines—he was born there in 1998 and moved to Hawaii at age seven—and his first beauty icon, his grandmother. “My grandma means so much to me,” he shares. “I became her shadow from the ages of two to seven. I would always watch her put on makeup before church.” Her “blush and three Revlon lipsticks" are a vivid memory for Rock, who thinks of her every time he gets glammed up.
After over a decade in the beauty, fashion, and social media world, Rock continues to make his mark. “Now I’m not just a last-minute addition so the campaign looks diverse," he says. "I’m the first one they think of. A lot of us Filipinos are taught to make ourselves smaller for others. But you got to shove your way to the front, and say ‘Look at me.’”
Photographed by Mark Nicdao
Fashion direction: Daryl Chang
Beauty direction: Andrea Ang
Makeup: Memay Francisco (Heart Evangelista) and Booya (Bretman Rock)
Hair: Mark Ghil Sayo (Heart Evangelista) and JA Feliciano (Bretman Rock)
Fashion styling: Izabel Sim, assisted by Justine Riguer (Heart Evangelista), and Brian Meller (Bretman Rock)
Fashion assistant: Kurt Abonal
Writer: Lia Cruz
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Now, watch Tyla get ready for last year's Met Gala:
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