All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
The best fruity perfumes are far from a one-size-fits-all operation. Yes, sweetness is at the heart of these perfectly-pickable scents, but in 2025, fruity perfumes are anchored by more than just sugar (think all things gourmand, woody, smoky, and floral).
No need to ditch what you already love, but before you drop yet another bottle of straight-up strawberry into your cart, consider switching things up with a sophisticated jammy stone fruit accord. Or, instead of re-upping your standard sunscreen-y coconut eau de parfum, opt for one with some salty, earthy nuance. However you prefer your produce, there's a scent for you to subvert expectations, smell amazing, and keep that Jolly Rancher energy at bay. Ahead, we've rounded up our favorite fruity perfumes to help you step out of your comfort zone and find something you'll be absolutely taken with.
Our Top Picks
- Best Overall: Tom Ford Lost Cherry Eau de Parfum, $395
- Best Sweet: Phlur Strawberry Letter Eau de Parfum, $99
- Best Beachy: Ellis Brooklyn Miami Nectar, $115
- Best Solar: Nest Santa Barbara Strawberry Perfume Oil, $102
- Best Tropical: Marc Jacobs Daisy Ever So Fresh Eau de Parfum, $139
- Best Classic: Chanel Chance Eau Tendre Eau de Parfum, $138
- Best Gourmand: Byredo Rouge Chaotique Extrait de Parfum, $375
Best Overall: Tom Ford Lost Cherry Eau de Parfum
Why it's worth it: Tom Ford has a way of taking the most done-to-death fragrance notes and injecting them with rowdy, sexy novelty. Case in point: the Lost Cherry Eau de Parfum. This Best of Beauty Award winner grounds tartness with syrupy liqueur and bitter almond notes for more sophistication than you'd expect from a cherry aroma. The result is a warm, zippy fragrance that fits into your year-round rotation. If you want something a bit more floral, check out Tom Ford's Electric Cherry or the muskier Cherry Smoke.
Tester feedback: Shopping market editor Angela Trakoshis is a Tom Ford fragrance devotee, but Lost Cherry is an unabashed favorite. "This is the fragrance I get the most compliments on," she says. "It's sweet but not cheap-sweet, like a cherry scent that's so sweet it gives you a headache; rather, it's rich-sweet like a crispy cherry pie in the oven on Thanksgiving morning."
Key notes: black cherry, tonka bean, bitter almond | Sizes: 0.33 ounces, 1 ounce, 1.7 ounces, 3.4 ounces
Best Sweet: Phlur Strawberry Letter Eau de Parfum
Why It's Worth It: This lush love letter to strawberries—inspired by founder Chriselle Lim's daughter, an avid fan of the fruit—was released just in time for summer, with juicy plum in the mix to dial up the scent of ripe fruit. Amber and subtle woodsy notes keep this sweet concoction aptly named Strawberry Letter, smelling more complex than something you'd dig into at a Fourth of July picnic but no less indulgent.
Key Notes: Strawberry gariguette, plum nectar, tonka bean, amber | Available Sizes: 0.32 ounces, 1.7 ounces, and a set containing both a regular and mini size
Best Beachy: Ellis Brooklyn Miami Nectar
Why it's worth it: Bridging the gap between gourmand and fruity-beachy, Ellis Brooklyn's Miami Nectar is the kind of scent you'd be delighted to sip (but please don't). Coconut rules the roost, but pink pineapple, palm leaves, and a little vanilla elevate the whole situation. It's playful, confident, and, above all else, so wearable. Spray before stretching out on the sand, and smell the sea salt foregrounding this fragrance's creaminess.
Tester feedback: "Since I recently moved just outside of Miami, it's only appropriate that I love Miami Nectar, right?" Trakoshis muses. "I am actually obsessed with everything this bottle has to offer. The packaging screams stunning, summery vibes, and the scent takes you to a tropical paradise filled with pineapples and coconuts."
Key notes: pink pineapple, palm leaves, coconut, vanilla | Sizes: 0.33 ounces, 1.7 ounces
Best Solar: Nest Santa Barbara Strawberry Perfume Oil
Why it's worth it: Another welcome stroll through all things strawberry: Nest's Santa Barbara Strawberry Perfume Oil smells like sinking your teeth into a piece of sun-warmed fruit. Solar woods, raspberry, and pink peony are also at play, rounding out the ripeness with a bright bite. Unlike your typical eau de parfum, this fragrance is delivered via tincture, allowing for more focused application. Massage a few drops onto wherever you want a splash of scent, starting with your wrists before moving on to your decolletage, arms, and legs.
Tester feedback: "Sounds basic, but I'm a longtime fruity-fragrance apologist—shout out to Anna Sui's Dolly Girl circa 2003! Naturally, I could huff this perfume oil, which smells like a freshly picked strawberry," says contributing editor Deanna Pai. "It's juicy and delicious. And while there's nothing especially cool about it, it just smells good—and isn't that enough?"
Key notes: strawberry, raspberry, pink peony, solar woods | Sizes: 1 ounce
Best Tropical: Marc Jacobs Daisy Ever So Fresh Eau de Parfum
Why it's worth it: Marc Jacob's beloved Daisy line is all about carefree energy, and its Best of Beauty Award-winning Ever So Fresh Eau de Parfum walks the walk and sniffs the sniff. Green underpinnings (à la freshly mowed grass) invigorate long-lasting, tender notes of pineapple, mango, and mandarin orange for a smiley scent, with woody cashmere cutting the sweetness just so.
Key notes: mango, rose, cashmere woods | Sizes: 1 ounce, 2.5 ounces, 4.2 ounces
Best Classic Fruity: Chanel Chance Eau Tendre Eau de Parfum
Why it's worth it: There's something super nostalgic about Chanel's youthful Chance Eau Tendre—whether you have a history with it or not—which opens up with a citrusy squeeze of grapefruit and quince fruit and dries down to a chilled-out rose. It's all things soft, feminine, and exciting. How could you possibly go wrong?
Key notes: grapefruit, quince, and rose accord | Available sizes: 5 fluid ounces, 1.2 fluid ounces, 1.7 fluid ounces, and 3.4 fluid ounces
Best Gourmand Fruity: Byredo Rouge Chaotique Extrait de Parfum
Why it's worth it: Byredo's debut oud-gourmand fragrance is a member of the brand's sultry Night Veils collection—a nod to our favorite post-sunset extracurriculars. Rouge Chaotique Extrait de Parfum is dark and sensuous, opening up with bursts of blackcurrant and bergamot that give way to tastier notes like praline and jammy plum. Oud, if not the main course, is at least the dessert, emerging in the dry-down to dial up the tension and lingering well after last call.
Tester feedback: "This is quickly becoming my go-to date night perfume, thanks to the sexier, juicy (yet not too overwhelming!) undertones," Han says. "It embodies equal parts sophisticated dinner out and a perhaps less-sophisticated but diverting string of drinks after said dinner."
Key notes: bergamot, saffron, lemon, plum, praline, oud | Sizes: 1.7 ounces
Best Creamy Fruity: Snif Coco Shimmy Eau de Toilette
Why it's worth it: This pineapple- and coconut-spiked fragrance reminds us of a poolside lounge sesh—piña colada very much in hand. Supported by vanilla and tonka bean, you’ll get a creamy sweetness balanced by requisite rum to keep things a little edgy. The decidedly summery scent is a vacation-mindset in a bottle.
Key notes: coconut milk, pineapple, sandalwood, tonka bean | Sizes: 0.33 ounces, 1 ounce
Best for Layering: D.S. & Durga Debaser Eau de Parfum
Why it's worth it: D.S. & Durga's rock-n-roll-inspired Debaser (aptly named after a Pixies song) found its well-deserved fanbase on #PerfumeTok before making its way to public consciousness. You'll find an effervescent, almost passionfruit-like fragrance that conjures up the rainforest after a downpour—if tricky to pin down upon first sniff (we love a challenge). This verdant, figgy moment is also lightweight enough to layer underneath your other fruity perfumes.
Key notes: fig, pear steam, coconut milk, blonde woods | Sizes: 0.34 ounces, 3.3 ounces
Best Bright: Kayali Eden Juicy Apple is a sweet
Why it's worth it: Kayali’s Eden Juicy Apple is a sweet, crisp bite into brightness. The fruitiness is punctuated by jasmine, rose, vanilla flower, and a touch of musk that steers the freshness back to earthy territory. The result is an apple fragrance that makes us feel happy, playful, and uplifted with every spritz.
Key notes: apple, black currant, grapefruit, lychee, vanilla flower, musk | Sizes: 3.4 ounces, 1.7 ounces, 0.33 oz
Best Nostalgic: Nette Pear Jam Eau de Parfum
Why it's worth it: Nette's heady scents often center flowers like rose and neroli, but here, pear steals the show. Perfectly pulpy, the brand's 2024 Best of Beauty-winning Pear Jam is a grungy take on a classically fruity fragrance, flanked with notes of rosewater and ambrette seed—just as exciting as it is even-keeled. At the base, peach and patchouli fill in the gaps and clean up the edges. And the bottle itself? Stunning.
Tester feedback: Features director Dianna Mazzone Singh says, "There aren't enough adjectives to describe the deliciousness of this yummy fragrance." Meanwhile, social media manager Bianca Richards recalls the scents on her aunt's dresser and the body sprays of her youth whenever she smells Pear Jam's notes of pear, rose and patchouli. "The powdery finish gives it that modern and mature element that's soft, clean, and uplifting," Richards adds.
Key notes: koji pear, rosewater, ambrette seed | Sizes: 0.33 ounces, 1.7 ounces
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best fruity perfumes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from fragrance experts. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
In the mood for more delectable scents? Right this way:
- The 18 Best Summer Perfumes to Usher in Vacation Vibes
- The Best Floral Perfumes Last a Lot Longer Than a Bouquet
- 9 Best Milky Perfumes Adding a Creamy Touch to Gourmands
Done reading? Now, watch the cast member of RuPaul's Drag Race All Stars 9 react to viral beauty trends:
Don't forget to follow Allure on Instagram, Twitter, and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.
